This activity is specifically designed for healthcare professionals and AMR stewards.
At the end of the case, learners should be able to:
Describe how media influences antimicrobial resistance awareness, antibiotic use behaviors, and antimicrobial stewardship (AMS) outcomes.
Recognize and respond to misinformation and disinformation related to antibiotics using practical pre-bunking and debunking strategies.
Develop a simple, human-centered media engagement approach to support responsible antibiotic use and strengthen stewardship efforts in their context.
(Approximately 60 minutes to complete the case)
Reviewing AMR and Stewardship
Why Media Matters in Antimicrobial Stewardship
Opportunities and Challenges in Media Engagement
Media Case Examples That Changed Stewardship
The Digital War — Misinformation, Disinformation, and AMR
Media Engagement Strategies for AMS
Media as a Core Pillar of AMS
Dr. Luchuo Engelbert Bain, MD, MPH, MSc (Bioethics), MBA (Strategic HRM), PhD (Transdisciplinary Solutions in Global Health)
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